Who We Are
Allow us to introduce ourselves. We’re Active Nation, a registered charity who are wholeheartedly committed to a bold and exciting mission to persuade the nation to be active.
Our expertise lies in sport and exercise, for which we have an incredible passion. In fact, we have a saying…“If you’re thinking about anything else, you’re thinking about the wrong thing!”. We reckon everything starts with a conversation, so every single one of us loves to get up on their soapbox and shout about the benefits of being active.
At our heart is the belief that this is a passion absolutely everyone can share with us. We exist to spread the word of sport and exercise in all it’s forms, getting communities excited and igniting their own passion for getting active, we aim to tear down the barriers that might stop this from happening.
Our mission is driven by a poignant and powerful message. 50% of women and 30% of men in the UK are damaging their health through a lack of physical activity. Physical Inactivity is now associated to 1 in 6 deaths in the UK. This means that more and more of us are putting ourselves at risk of contracting chronic illnesses, such as cancer, osteoporosis, type II diabetes and heart disease, all conditions associated with a sedentary lifestyle.
The good news is that by leading an active lifestyle, and sticking to the Department of Health’s recommendation of 150 minutes of activity per week, you can go a long way to preventing these obesity and inactivity associated illnesses.
We aim to make a truly positive difference to the health of the nation.
EVERY THOUGHT…EVERY CONVERSATION…EVERY ACTION…
IS ANCHORED IN PASSIONATELY ENCOURAGING PEOPLE TO LOVE SPORT AND EXERCISE.
